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Strategic Analysis and Health Care Quality of Masaryk Hospital in Jilemnice
 Jiřičková, Veronika ; Střítecký, Rudolf (advisor) ; Lešetický, Ondřej (referee)
The aim of this thesis is to elaborate a strategic analysis of Masaryk Hospital in the city Jilemnice and evaluation of quality of care in this medical facility. Masaryk Hospital in Jilemnice city is located in the Giant Mountains region in the Liberec Region and is the largest organization run by the city Jilemnice. The health sector in the region is developing quite dynamically and is thus evident that although the hospital is a non-profit organization run by the city, operates in a market environment, especially due to relatively visible competitive struggle between hospitals in its vicinity. It is a facility offering comprehensive acute health care, which operates six other wards and outpatient department.
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